Mood and Social Memory

Authored by: Gordon H. Bower , Joseph P. Forgas

Handbook of Affect and Social Cognition

Print publication date:  November  2000
Online publication date:  November  2012

Print ISBN: 9780805832174
eBook ISBN: 9781410606181
Adobe ISBN: 9781135670061


 Download Chapter



Our memory makes us who we are. People who have lost their memory, as happens to many victims of Alzheimer's disease, have also lost their personal identity. Just as we become unrecognizable to them, so do they become unrecognizable to us. Major forces in shaping our memory are emotion and motivation: we remember better events that had motivational significance and about which we had intense feelings.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.