Persuasive Systems Design

Key Issues, Process Model and System Features 1

Authored by: Harri Oinas-Kukkonen , Marja Harjumaa

Routledge Handbook of Policy Design

Print publication date:  July  2018
Online publication date:  July  2018

Print ISBN: 9780815369189
eBook ISBN: 9781351252928
Adobe ISBN:


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A growing number of information technology systems and services are being developed to change users’ attitudes or behavior or both. Despite the fact that attitudinal theories from social psychology have been quite extensively applied to the study of user intentions and behavior, these theories have been developed for predicting user acceptance of information technology rather than for providing systematic analysis and design methods for developing persuasive software solutions. This chapter is conceptual and theory-creating by its nature, suggesting a framework for Persuasive Systems Design (PSD). It discusses the process of designing and evaluating persuasive systems and describes what kind of content and software functionality may be found in the final product. It also highlights seven underlying postulates behind persuasive systems and ways to analyze the persuasion context (the intent, the event and the strategy). The chapter further lists 28 design principles for persuasive system content and functionality, describing example software requirements and implementations. Some of the design principles are novel. Moreover, a new categorization of these principles is proposed, consisting of the primary task, dialogue, system credibility and social support categories.

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