Scandals and agenda setting

Authored by: Sharon Meraz

The routledge companion to media and scandal

Print publication date:  April  2019
Online publication date:  March  2019

Print ISBN: 9780815387596
eBook ISBN: 9781351173001
Adobe ISBN:


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Agenda setting theory has been a very influential theory in the field of political communication and political science, providing solid evidence of the role of the mass media in influencing the salience of issues and issue perspectives (Weaver, 2007). Alongside framing and gatekeeping theory, agenda setting has been a foundational theory to the field of mass communication, orienting our assessment of the mass media’s effects away from short term measurement of attitudes and behaviors and towards its impact on our cognitions and knowledge (McCombs, 2014).

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