Political Remix Video as a Vernacular Discourse

Authored by: Olivia Conti

The Routledge Companion to Remix Studies

Print publication date:  December  2014
Online publication date:  November  2014

Print ISBN: 9780415716253
eBook ISBN: 9781315879994
Adobe ISBN: 9781134748747


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Remix processes in the contemporary media environment are responsible for objects of tremendous entertainment, aesthetic, and cultural value. Video remix, in particular, ranges from surrealist absurdity to sharp cultural critique, working with the ever-malleable materials of video, sound, and text to craft nuanced messages. Within the spectrum of video remix, political remix video (PRV) stands out for a number of reasons. PRV is: “a genre of transformative DIY media production whereby creators critique power structures, deconstruct social myths and challenge dominate [sic] media messages through re-cutting and re-framing fragments of mainstream media and the popular culture.” 1

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