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In May 2012, Harry Rodrigues, aka DJ Baauer, released a sampled dance track called “Harlem Shake.” 1 Initially little known, the song developed into a pandemic Internet meme in Spring 2013. An initial video by George Miller of friends dancing to the track went viral. 2 Versions of Baauer’s “Harlem Shake” circulated on YouTube, with countless amateurs making and uploading interpretations. Amateur and professional musicians released sanctioned and unauthorized remixes of the track. 3 For a short time, the “Shake” was lauded for highlighting the grassroots nature of media organization and the significant role of amateur and user-generated content in shaping contemporary culture.
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