Remixing Movies and Trailers Before and After the Digital Age

Authored by: Nicola Maria Dusi

The Routledge Companion to Remix Studies

Print publication date:  December  2014
Online publication date:  November  2014

Print ISBN: 9780415716253
eBook ISBN: 9781315879994
Adobe ISBN: 9781134748747

10.4324/9781315879994.ch10

 Download Chapter

 

Abstract

Trailers of modern and contemporary movies present pathways, previews of upcoming movies. These micronarrations disrupt the space-time order of the plot in a new (fictive) narrative track. This common destructuring provides the film with an opportunistic reconstruction; and a consistent “trailer aesthetic” is often achieved through voice-over or music leitmotiv. 1 According to Genette, 2 the trailer belongs to the “paratext” (or better still the “public epitext” like press books or playbills), 3 and lies in the blurred area not only of “transition,” but also “transaction,” a communication strategy and practice defined by the presence of the author’s (or their financial sponsor’s) intention and responsibility. The trailer is a strategic communication that creates hype for the film while drawing the attention of its future audiences. Besides promoting the upcoming movie, paratexts work as reading instructions: they provide potential audiences with an early understanding of the film’s genre and theme, and open a cognitive and affective challenge linked to a viewer’s curiosity about the film.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.