Tourism marketing goes mobile

Smartphones and the consequences for tourist experiences

Authored by: Scott McCabe , Clare Foster , Chunxiao Li , Bhanu Nanda

The Routledge Handbook of Tourism Marketing

Print publication date:  December  2013
Online publication date:  January  2014

Print ISBN: 9780415597036
eBook ISBN: 9781315858265
Adobe ISBN: 9781317936206


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Tourism is going mobile. This statement might seem grammatically tautological but until relatively recently, many of the online aspects of travel and tourism that are beyond the trip experience, including: search for ideas and inspiration, recommendations and relevant information, reflection and sharing stories and photos and so on, were characterized by their spatial fixity. Society’s increasing dependence on the Internet and digital social media in particular pretty much dictated a fixed location, in that consumers needed to be at their desktops or within access of an Internet connection via a laptop in order to engage and communicate online with their social networks and tourism businesses and destinations. However, as other authors in this volume have alluded to, recent developments in smartphone technology, adoption and use are changing the rules of the game in which all businesses, including tourism businesses and destinations, operate.

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