Challenges of tourism marketing in the digital, global economy

Authored by: Simon Hudson

The Routledge Handbook of Tourism Marketing

Print publication date:  December  2013
Online publication date:  January  2014

Print ISBN: 9780415597036
eBook ISBN: 9781315858265
Adobe ISBN: 9781317936206


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In 1999, Steven Spielberg convened a three-day think tank to gather insights from 23 top futurists for the making of his sci-fi thriller Minority Report which depicted the world of 2054. The goal was to create a realistic view of a plausible future. Projecting out from the present day’s marketing and media technologies – barcode scanners, GPS devices, Bluetooth-enabled cell phones and TiVo personal video recorders – the filmmakers gave shape to an advertising-saturated society where billboards call out to you on a first-name basis, cereal boxes broadcast animated commercials, newspapers deliver news instantly over a broadband wireless network, holographic hosts greet you by name at retail stores and where biometric retina scans deduct the cost of goods instantly from your bank account.

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