Theorizing tourist behaviour

Authored by: Alain Decrop

The Routledge Handbook of Tourism Marketing

Print publication date:  December  2013
Online publication date:  January  2014

Print ISBN: 9780415597036
eBook ISBN: 9781315858265
Adobe ISBN: 9781317936206


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In today’s highly competitive and global economy, understanding tourist behaviour and consumption is crucial both for private companies, public operators and citizens. First, leisure and travel companies have to narrowly understand the needs and desires of their target customers as a key aim and critical success factor. Designing, communicating, and selling a product or service is difficult if it does not match consumers’ expectations. Understanding tourist behaviour is important for public operators as well in order to effectively address consumers’ wishes and to develop relevant laws and policies for informing and protecting them. Finally, understanding behaviour and consumption is also useful for tourists and travellers themselves. It may help them to make ‘good’ decisions or to be more critical towards commercial information sources that are likely to influence their preferences and choices.

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