Theorizing tourist behaviour

Authored by: Alain Decrop

The Routledge Handbook of Tourism Marketing

Print publication date:  December  2013
Online publication date:  January  2014

Print ISBN: 9780415597036
eBook ISBN: 9781315858265
Adobe ISBN: 9781317936206

10.4324/9781315858265.ch19

 Download Chapter

 

Abstract

In today’s highly competitive and global economy, understanding tourist behaviour and consumption is crucial both for private companies, public operators and citizens. First, leisure and travel companies have to narrowly understand the needs and desires of their target customers as a key aim and critical success factor. Designing, communicating, and selling a product or service is difficult if it does not match consumers’ expectations. Understanding tourist behaviour is important for public operators as well in order to effectively address consumers’ wishes and to develop relevant laws and policies for informing and protecting them. Finally, understanding behaviour and consumption is also useful for tourists and travellers themselves. It may help them to make ‘good’ decisions or to be more critical towards commercial information sources that are likely to influence their preferences and choices.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.