Market segmentation approaches in tourism

Authored by: Sara Dolnicar

The Routledge Handbook of Tourism Marketing

Print publication date:  December  2013
Online publication date:  January  2014

Print ISBN: 9780415597036
eBook ISBN: 9781315858265
Adobe ISBN: 9781317936206

10.4324/9781315858265.ch15

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Abstract

Marketing planning is widely acknowledged as critical to the success of organizations.

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