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The Routledge Handbook of Tourism Marketing

Edited by: Scott McCabe

Print publication date:  December  2013
Online publication date:  January  2014

Print ISBN: 9780415597036
eBook ISBN: 9781315858265
Adobe ISBN: 9781317936206

 Cite  Marc Record

Book description

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.

The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions.

This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study.

This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Table of contents

Prelims Download PDF
Chapter  1:  Introduction Download PDF
Chapter  2:  Linking service-dominant logic to destination marketing Download PDF
Chapter  3:  A framework for dramatizing interactions for enhanced tourist experience value Download PDF
Chapter  4:  Sustainability and marketing for responsible tourism Download PDF
Chapter  5:  The application of social marketing to tourism Download PDF
Chapter  6:  Tourism and public relations Download PDF
Chapter  7:  Discourse and power in tourism communications Download PDF
Chapter  8:  The semiotics of tourism marketing Download PDF
Chapter  9:  Towards an experiential approach in tourism studies Download PDF
Chapter  10:  Experience, co-creation and technology Download PDF
Chapter  11:  Brand experience in tourism in the Internet age Download PDF
Chapter  12:  Collaboration marketing Download PDF
Chapter  13:  Customer satisfaction in tourism Download PDF
Chapter  14:  Advanced analytical methods in tourism marketing research Download PDF
Chapter  15:  Market segmentation approaches in tourism Download PDF
Chapter  16:  Determining what works, what doesn’t and why Download PDF
Chapter  17:  Archetype enactments in travellers’ stories about places Download PDF
Chapter  18:  Destination confusion Download PDF
Chapter  19:  Theorizing tourist behaviour Download PDF
Chapter  20:  Fragmenting tourism Download PDF
Chapter  21:  Searching the travel network Download PDF
Chapter  22:  Dynamics of tourists’ decision-making Download PDF
Chapter  23:  Tourist destination choice Download PDF
Chapter  24:  Service design Download PDF
Chapter  25:  Contextualizing the past, conceptualizing the future Download PDF
Chapter  26:  Pricing as a strategic marketing tool Download PDF
Chapter  27:  Revenue management in tourism Download PDF
Chapter  28:  Staying close to the self-service traveller Download PDF
Chapter  29:  Marketing communications in tourism Download PDF
Chapter  30:  Key issues in destination brand management Download PDF
Chapter  31:  Capacity for co-creation among destination marketing organizations Download PDF
Chapter  32:  ‘Living the brand’ Download PDF
Chapter  33:  Determinants and outcomes of tourists’ emotional responses Download PDF
Chapter  34:  Post-disaster recovery marketing for tourist destinations Download PDF
Chapter  35:  Challenges of tourism marketing in the digital, global economy Download PDF
Chapter  36:  Premises and promises of social media marketing in tourism Download PDF
Chapter  37:  Foundations of search engine marketing for tourist destinations Download PDF
Chapter  38:  Virtual communities Download PDF
Chapter  39:  Tourism marketing goes mobile Download PDF
Chapter  40:  Tourism Marketing from 1990–2010 Download PDF
Chapter  41:  Futurecasting the tourism marketplace Download PDF
Index Download PDF
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