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Introduction

The evolution of non-market strategy in theory and practice

Authored by: Thomas C. Lawton , Tazeeb S. Rajwani

The Routledge Companion to Non-Market Strategy

Print publication date:  April  2015
Online publication date:  April  2015

Print ISBN: 9780415712316
eBook ISBN: 9781315819389
Adobe ISBN: 9781317819714

10.4324/9781315819389.ch1

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Abstract

The late Kenneth Waltz, father of the neorealist approach to international relations, first suggested that a bipolar world is more stable, 1 arguing that a world dominated by two great powers is less prone to large-scale conflict. 2 The end of the Cold War heralded the dissolution of this system and the emergence of a unipolar world dominated by the United States. Susan Strange’s notion of structural power 3 seemed to support this thesis, since, during the 1990s, the US had the authority to shape and determine the structure of the global political economy. This power manifests as the ability to control the four key pillars of the world economy: security, production, finance, and knowledge.

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