Probing and filming with strategic results

International design research to validate, explore and develop a new product-service concept

Authored by: Geke van Dijk , Bas Raijmakers

The Routledge Companion to Design Research

Print publication date:  October  2014
Online publication date:  October  2014

Print ISBN: 9780415706070
eBook ISBN: 9781315758466
Adobe ISBN: 9781317636250

10.4324/9781315758466.ch37

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Abstract

This case study describes a project commissioned to STBY 1 and her partners in the REACH 2 network for Global Design Research by a major, global technology company. The client team were interested in exploring two things: whether a new service concept they were developing met the needs and interest of several distinct target groups, and which aspects of this concept would best match with the everyday lives of these consumers. The design research project STBY created, and executed with the REACH network, involved engaging with over 120 participants in three different geographical locations. Both group sessions in User Experience Labs and individual ethnographic interviews to create Design Documentaries were used as a method. The results were presented to a large number of internal stakeholders of the global technology company. This case study relates how the project was set up, executed and how the results were integrated in the work of the client teams, and includes reflections on the approach and methods used in this project.

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