The visual thinking method

Tools and approaches for rapidly decoding design research data

Authored by: Simon Bolton

The Routledge Companion to Design Research

Print publication date:  October  2014
Online publication date:  October  2014

Print ISBN: 9780415706070
eBook ISBN: 9781315758466
Adobe ISBN: 9781317636250

10.4324/9781315758466.ch22

 Download Chapter

 

Abstract

The ability to decode and translate design research issues into useable ideas is of growing significance within design-driven innovation practices (Verganti, 2009); and the need to identify unmet needs, hidden innovation opportunities (Miles and Green, 2008) and translate them into breakthrough ideas has become of increasing value to many organisations (Ulrich, 2011). Within this context, the role of design thinking in achieving these objectives is therefore becoming ever more significant (Brown, 2009; Lockwood, 2010).

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.