Business-to-Business Media

The Informational Needs of Professional Life

Authored by: Abe Peck

The Routledge Handbook of Magazine Research

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9781138854161
eBook ISBN: 9781315722283
Adobe ISBN: 9781317524533

10.4324/9781315722283.ch6

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Abstract

Business-to-business media, today more simply known as B2B, have long mirrored national economic development. Their modern history can be dated back to newsletters published by trading organizations such as the House of Fugger, starting in 1568, 1 and possibly even earlier, to trading reports in a German publication in Poland, New Zeitung auss Linten (Recent News from Lithuania). 2 Since then, they have closely tracked emerging industries and professions. Pre-dating the establishment of the United States, The South Carolina Price-Current debuted in 1774, 3 and its successors have maintained an intimacy with the industries and professions they target. The American Railroad Journal appeared in 1832, 4 just two years after the first U.S. railway began service. Aviation Week [now Aviation Week & Space Technology], debuted in 1916, 5 13 years after the Wright Brothers flew. Computerworld launched in 1967, 6 matching the deployment of mainframe computers; in 1980, a variant did the same thing in China 7 ; CIO (chief information officer) Africa began to support tech-executive needs on that developing continent in 2004. 8

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