The Changing Magazine Audience

Enriching the Reader Relationship

Authored by: Rachel Davis Mersey

The Routledge Handbook of Magazine Research

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9781138854161
eBook ISBN: 9781315722283
Adobe ISBN: 9781317524533

10.4324/9781315722283.ch32

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Abstract

Tina Brown said it: “We have reached a tipping point at which we can most efficiently and effectively reach our readers in all-digital format.” 1 Her comment was in reference to Newsweek’s final print issue, 31 December 2012, and the magazine’s transition—perhaps better called the brand’s transition (now Newsweek Global)—to e-readers, tablet devices and the Web.

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