Methodological Studies

Interdisciplinarity Is the Key

Authored by: Kathleen L. Endres

The Routledge Handbook of Magazine Research

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9781138854161
eBook ISBN: 9781315722283
Adobe ISBN: 9781317524533

10.4324/9781315722283.ch3

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Abstract

Communication scholars have challenged the field’s researchers to transcend disciplinary and geographical boundaries in their work. James R. Beniger in 1993 complained of the “provincial nature” of communication research, characterizing it as an “intellectual ghetto, one that rarely cites outside itself and is even more rarely cited by other disciplines.” 1 More than a decade later, Robert W. McChesney urged communication researchers to “strike out in a popular and interdisciplinary manner.” 2 Journal of Communication editor Michael Pfau saw the continued provincialism of communication researchers: “Too often we write for others within specific narrow niches of our own discipline, and as a result, our output is not read by most communication scholars, let alone by scholars in allied fields.” 3 Susan Herbst agreed. Communication scholarship and researchers could benefit from a little “disciplinary busting” in this post-disciplinary era. 4

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