Infographics and Interactivity

A Nexus of Magazine Art and Science

Authored by: Carol B. Schwalbe

The Routledge Handbook of Magazine Research

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9781138854161
eBook ISBN: 9781315722283
Adobe ISBN: 9781317524533


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Information graphics, or infographics, have long been a staple of magazines. In the 1980s National Geographic, Newsweek, Time, U.S. News & World Report and other magazines led the way in turning mountains of quantitative data into clear, concise visuals that readers could easily and quickly understand. Today, locator maps, charts, diagrams and other infographics help readers find archaeological sites, view the ups-and-downs of house prices and visualize what happens after clicking the Google search button. In recent years, technological advances on-line have helped make the public comfortable with and even hungry for data. 1 Interactivity has exploded as a storytelling tool that allows viewers to interact with data—from simply clicking through a slideshow to exploring a virtual re-creation of the Sistine Chapel.

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