The Magazine Cover

The Craft of Identity and Impact

Authored by: Ted Spiker

The Routledge Handbook of Magazine Research

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9781138854161
eBook ISBN: 9781315722283
Adobe ISBN: 9781317524533

10.4324/9781315722283.ch23

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Abstract

The magazine cover is the beachfront mansion, the penthouse condo, the thousand-acre western ranch: It is the most valuable piece of real estate for any magazine. Like no other medium, magazines rely on this singular page to do two crucial things: one, send a message about the personality and voice of the magazine and two, sell issues. As Steve Cohn wrote, “You probably don’t associate magazine covers with the Liberty Bell, Grand Canyon or Pike’s Peak, but the great covers—like our national monuments—are American treasures.” 1

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