Creating Consumer Lifestyles

Esteem and Enjoyment, Influence and Appetite

Authored by: Yanick Rice Lamb

The Routledge Handbook of Magazine Research

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9781138854161
eBook ISBN: 9781315722283
Adobe ISBN: 9781317524533

10.4324/9781315722283.ch17

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Abstract

The U.S. edition of Vogue magazine is a bible of consumptive behavior. Its pages, which may range from as few as 130 to more than 900 per issue, are filled with the gospel of Editor-in-Chief Anna Wintour on everything from fashion to politics. While many magazines place five or more cover lines to gain attention on newsstands, Vogue used only three on the cover of its annual Power Issue in March 2009. That is all the world’s leading fashion magazine needed with its iconic cover girl and a main cover line that boldly stated, “Michelle Obama: The First Lady the World’s Been Waiting For.” The other two cover lines read, “Spring Fashion Special: Every Look That Matters” and “Super Powers! Queen Rania of Jordan, Carla Bruni-Sarkozy, Melinda Gates.”

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