Societal Considerations

Uses and Gratifications of Magazines

Authored by: Vincent F. Filak

The Routledge Handbook of Magazine Research

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9781138854161
eBook ISBN: 9781315722283
Adobe ISBN: 9781317524533

10.4324/9781315722283.ch16

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Abstract

Research regarding consumer magazines has often fallen into two primary areas: cultural criticism and effects research. In both cases, the primary approach to understanding what magazines are and how they integrate themselves into the lives of readers is to assess what is in the pages of the magazine and then ascertain the negative outcomes associated with consuming that content. Although many of the studies performed on these magazines relate to the objectification of women or the heavy reliance on “fixing” women, 1 the role of male consumers, 2 gays and lesbians, 3 teens and even senior citizens, the research has trod the same formulaic path. Even this author’s research has taken various magazines to task for the consumer-based and stereotypically negative content they put forth. 4

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