Magazine Management

Publishing as a Business

Authored by: Hanna-Kaisa Ellonen , Anette Johansson

The Routledge Handbook of Magazine Research

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9781138854161
eBook ISBN: 9781315722283
Adobe ISBN: 9781317524533

10.4324/9781315722283.ch12

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Abstract

Magazine management as a field of study lies within the area of Media Management and Economics (MME). MME research is producing a growing body of literature focusing on economic, management and business issues in the media industries, based largely on traditional concepts and theories in the two related disciplines of management and economics. Study of media management and economics has grown in stature since the 1990s pioneering works of Robert Picard and Alan Albarran. Several seminal books have been published in the 2000s, including the Handbook of Media Management and Economics 1 and Annet Aris and Jacques Bughin’s Managing Media Companies. 2 The founding of three academic journals, namely the Journal of Media Economics (in 1988), the International Journal of Media Management (in 1999) and the Journal of Media Business Studies (in 2007), has established the field by providing industry- specific publication outlets for research on journalism and media-based business and economics.

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