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Routledge Handbook of International Sport Business

Edited by: Mark Dodds , Kevin Heisey , Aila Ahonen

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138891548
eBook ISBN: 9781315709635
Adobe ISBN:

 Cite  Marc Record

Book description

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law.

Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on:

  • International Sport Business Strategy
  • Sport Marketing
  • Sport Economics and Finance
  • International Sport Law
  • Sport Media and Communication
  • Sport Tourism
  • Sport Development.

The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Table of contents

Prelims Download PDF
Chapter  1:  Export of National Sport Leagues Download PDF
Chapter  2:  Sport Business Intelligence and the WRC Event Download PDF
Chapter  3:  The UEFA Euro Championship 2020 Download PDF
Chapter  4:  Major Sport Events at the Centre of International Sport Federations’ Resource Strategy Download PDF
Chapter  5:  Hosting International Sporting Events Download PDF
Chapter  6:  Globalization of Sport Business Management Education Download PDF
Chapter  7:  Marketing Implications of Playing Regular Season Games in International Markets Download PDF
Chapter  8:  Olympic Games’ Image Perceptions Among Onsite Spectators Download PDF
Chapter  9:  The Role of Endorsement in International Sport Marketing Download PDF
Chapter  10:  Women’s Tennis Association Efforts in Asian Markets Download PDF
Chapter  11:  Globalizing A Brand Through Sport Sponsorships Download PDF
Chapter  12:  Football’s Failing Finances Download PDF
Chapter  13:  Debentures in the United Kingdom and Seat Licences in the United States Download PDF
Chapter  14:  The Direct Economic Impact of International Sport Events for the Hosting City Download PDF
Chapter  15:  Maximizing Revenue Through Ticketing Technology Download PDF
Chapter  16:  Sport Industry in China Download PDF
Chapter  17:  International Trade in Sport Products Download PDF
Chapter  18:  Athlete Involvement in the Governance of Sport Organizations Download PDF
Chapter  19:  Athlete Image Rights in the US and UK Download PDF
Chapter  20:  How Can Sport Sponsors Comply With International Corruption Laws? Download PDF
Chapter  21:  Trademark Protection Across Borders Download PDF
Chapter  22:  Privacy at Work Download PDF
Chapter  23:  Hijacking of a Hashtag Download PDF
Chapter  24:  Arabian Gulf Game Plan Download PDF
Chapter  25:  Internationalization as A Strategy For Success in the LPGA Download PDF
Chapter  26:  Sports Media Complex and the Business of Football in Africa Download PDF
Chapter  27:  Global Sport Tourism and The Lure of Mega-Events Download PDF
Chapter  28:  Sport Facilities Tourism Download PDF
Chapter  29:  Promoting Responsible Sustainability in Sport Tourism Download PDF
Chapter  30:  Small-Scale Active Sport Tourism is International Business Download PDF
Chapter  31:  India Download PDF
Chapter  32:  The Role of Highlight Events in Sport-For-Development Download PDF
Chapter  33:  Social Entrepreneurship and Sport Download PDF
Chapter  34:  The Importance of Entrepreneurship in Small and Medium-Sized Sport Enterprises Download PDF
Chapter  35:  Partnership Building to Create Change Download PDF
Index Download PDF
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