Towards Professionalization and Americanization

Audiovisual Political Advertising in Poland (1989–2015)

Authored by: Bogusława Dobek-Ostrowska

Routledge Handbook of Political Advertising

Print publication date:  March  2017
Online publication date:  February  2017

Print ISBN: 9781138908307
eBook ISBN: 9781315694504
Adobe ISBN: 9781317439783


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Analysis of the development of electoral campaigns and political advertising in democratic Poland perfectly parallels the three phases of the evolution of the US campaign environment – the newspaper age (premodern era), the television age (modern era) and the digital age (postmodern era) (Farrell, Kolodny, & Medvic, 2001). The main difference between the US and Poland is the amount of time it took for those stages to evolve. In the US, it took about two centuries, in Poland – just over two decades.

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