Ample Opportunities – Mostly Regulated

Political Advertising Across the World

Authored by: Christina Holtz-Bacha

Routledge Handbook of Political Advertising

Print publication date:  March  2017
Online publication date:  February  2017

Print ISBN: 9781138908307
eBook ISBN: 9781315694504
Adobe ISBN: 9781317439783


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With the spread of television in the 1950s and its growing importance in society, the new medium also became attractive for electoral communication. From the outset in 1949, US television was held in private hands and survived on revenues from advertising. Campaigners in the US were quick to incorporate television into their strategic repertoire. The 1952 presidential campaign saw the advent of electoral ads on television.

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