Digital ethnography

Authored by: Piia Varis

The Routledge Handbook of Language and Digital Communication

Print publication date:  July  2015
Online publication date:  July  2015

Print ISBN: 9780415642491
eBook ISBN: 9781315694344
Adobe ISBN: 9781317439301


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Ethnographic research on online practices and communications has become increasingly popular in the recent years with the growing influence and presence of the Internet in people’s everyday lives. This research takes a myriad of forms, appearing within different disciplines and under several different labels such as “digital ethnography” (Murthy 2008), “virtual ethnography” (Hine 2000), “cyberethnography” (Robinson & Schulz 2009), “discourse-centered online ethnography” (Androutsopoulos 2008), “Internet ethnography” (boyd 2008; Sade-Beck 2004), “ethnography on the Internet” (Beaulieu 2004), “ethnography of virtual spaces” (Burrel 2009), “ethnographic research on the Internet” (Garcia et al. 2009), “Internet-related ethnography” (Postill & Pink 2012) and “netnography” (Kozinets 2009).

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