Identity in the Workplace in a Context of Increasing Multilingualism

Authored by: Georges Lüdi

The Routledge Handbook of Language in the Workplace

Print publication date:  August  2017
Online publication date:  August  2017

Print ISBN: 9781138915855
eBook ISBN: 9781315690001
Adobe ISBN:

10.4324/9781315690001.ch28

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Abstract

Multinational companies must deal with linguistic diversity for the purposes of internal and external communication. Language choices at the macro-level of language management measures or at the micro-level of plurilingual and multicultural speakers’ communication strategies are strongly related to the exercise of power, but also to the construction and negotiation of personal and corporate identities. This chapter explores linguistic identity and power in the framework of multilingualism at work by drawing on empirical research conducted in the framework of the European DYLAN-project.

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