Corporate Settings

Authored by: Dorien Van De Mieroop , Jonathan Clifton

The Routledge Handbook of Language in the Workplace

Print publication date:  August  2017
Online publication date:  August  2017

Print ISBN: 9781138915855
eBook ISBN: 9781315690001
Adobe ISBN:


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The corporate world is infused by the spirit of New Capitalism which proposes flatter hierarchies in which workers have greater responsibilities. However, this egalitarianism is often regarded as a form of window dressing which hides subtle forms of managerial hegemony. We discuss how the relation between language and these New Work Order corporations can be studied from the perspective of a naïve realist approach, Critical Discourse Analysis and social constructionist approaches. Finally, we focus on the issue of gatekeeping in relation to the potential “regulation” of the workers’ identities which are required to fit the corporate culture.

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