Mixing It

Digital Ethnography and Online Research Methods—A Tale of Two Global Digital Music Genres

Authored by: Georgina Born , Christopher Haworth

The Routledge Companion to Digital Ethnography

Print publication date:  December  2016
Online publication date:  January  2017

Print ISBN: 9781138940918
eBook ISBN: 9781315673974
Adobe ISBN: 9781317377788

10.4324/9781315673974.ch7

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Abstract

Digital ethnography has, in principle, a double meaning. It refers to the ethnographic study of digital cultures, but can also refer to the development and application of digital methodologies to enhance ethnographic research. If the first meaning has received significant attention in anthropology (Pink et al. 2015), then the second has been less widely embraced. One of the reasons concerns the largely quantitative orientation of existing uses of digital methods for social and cultural research. Anthropology has privileged the qualitative study of social and cultural processes, an approach replicated in the burgeoning subdiscipline of digital anthropology. So while the impact of digital technologies and infrastructures on ethnographic practices of observation, data collection and writing has been well documented (Murthy 2008; Pink et al. 2015), the application and refinement of computational methods to serve or complement ethnographic research have been less explored.

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