Participating with media

Exploring online media activity

Authored by: Jan Chovanec

The Routledge Handbook of Language and Media

Print publication date:  August  2017
Online publication date:  August  2017

Print ISBN: 9781138014176
eBook ISBN: 9781315673134
Adobe ISBN:

10.4324/9781315673134.ch31

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Abstract

In the world of technology-mediated communication (TMC), the involvement of audiences with media texts takes very diverse forms. The participation is shaped by multiple factors ranging from the genre of the media text (e.g., the news article as opposed to the radio phone-in program), the general participatory situation (e.g., before/after a story or event and within/outside of the text), to the interactive affordances of the individual media platforms (print, radio, TV, online).

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