A critical discourse analysis of soft power

Authored by: Fei Jiang

The Routledge Handbook of Soft Power

Print publication date:  November  2016
Online publication date:  November  2016

Print ISBN: 9781138945814
eBook ISBN: 9781315671185
Adobe ISBN: 9781317369370

10.4324/9781315671185.ch3

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Abstract

To better understand ‘soft power’ and put it into practice appropriately, we need to view it from the perspectives of international political communication and the changing discourse system (Sparks 2007; Zhao 2014), identifying how the discourses were established and how communication happened. The entangled relations between discourses and communication (Hale 2003; Baum and Groeling 2008; Durmus 2009) are like braided hairstyles, based on which the bowknot-like connection between The Clash of Civilizations? (Huntington 1993) and soft power is defined.

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