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The Routledge Handbook of Soft Power

Edited by: Naren Chitty

Print publication date:  November  2016
Online publication date:  November  2016

Print ISBN: 9781138945814
eBook ISBN: 9781315671185
Adobe ISBN: 9781317369370

10.4324/9781315671185
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Book description

The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence.

Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia.

This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.

Table of contents

Prelims Download PDF
Chapter  1:  Introduction Download PDF
Chapter  2:  Soft power, civic virtue and world politics (section overview) Download PDF
Chapter  3:  Alternatives to soft power Download PDF
Chapter  4:  A critical discourse analysis of soft power  Download PDF
Chapter  5:  Understanding soft power through public diplomacy in contrasting polities Download PDF
Chapter  6:  Measuring soft power (section overview) Download PDF
Chapter  7:  A methodological approach to nation branding Download PDF
Chapter  8:  Challenges of a big data approach in mapping soft power Download PDF
Chapter  9:  Social media and e-diplomacy Download PDF
Chapter  10:  Cultural approaches to soft power (section overview) Download PDF
Chapter  11:  Soft power and cultural industries Download PDF
Chapter  12:  The cultural imperative Download PDF
Chapter  13:  Legal diplomacy and the possible approach of China Download PDF
Chapter  14:  The soft power of elephants Download PDF
Chapter  15:  14 Technologies of influence Download PDF
Chapter  16:  Digital networks and transformations in the international news ecology Download PDF
Chapter  17:  Social media and soft power politics in Africa Download PDF
Chapter  18:  17 Americas and Europe (section overview) Download PDF
Chapter  19:  Popular culture, banal cosmopolitanisms and hospitality Download PDF
Chapter  20:  International challenges of Catalonia Download PDF
Chapter  21:  German public diplomacy Download PDF
Chapter  22:  Good health is above wealth Download PDF
Chapter  23:  Of extended hands and velvet gloves Download PDF
Chapter  24:  Soft power mobilization in the Middle East and Africa (section overview) Download PDF
Chapter  25:  When soft power success and ‘attractiveness’ cannot be sustained Download PDF
Chapter  26:  Nigeria, public diplomacy and soft power Download PDF
Chapter  27:  Public diplomacy and soft power in Algeria’s foreign policy Download PDF
Chapter  28:  27 Central and south Asia Download PDF
Chapter  29:  Indigenizing Soft Power in Russia  Download PDF
Chapter  30:  Bollywood enabling India as a soft power? Download PDF
Chapter  31:  Seduced by Bhutan’s philosophy of happiness Download PDF
Chapter  32:  India and China Download PDF
Chapter  33:  Soft power in east and south-east Asia (section overview) Download PDF
Chapter  34:  The pivot shift of Japan’s public diplomacy Download PDF
Chapter  35:  The Korean Wave as soft power public diplomacy Download PDF
Chapter  36:  Vietnamese cultural diplomacy Download PDF
Chapter  37:  Beyond the boats Download PDF
Chapter  38:  Conclusion Download PDF
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