Media and Policy Analysis

Authored by: Yu-Ying Kuo , Ming Huei Cheng

Routledge Handbook of Comparative Policy Analysis

Print publication date:  May  2017
Online publication date:  April  2017

Print ISBN: 9781138959774
eBook ISBN: 9781315660561
Adobe ISBN:


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Lasswell (1970) stated that public policy is problem-oriented, and policy analysis applies a variety of methods. The rational model of policy analysis includes problem analysis, solution analysis and communication. The policy analyst gathers information, theory and facts to assess problems and predict consequences of current and alternative policies. Problem analysis is a process of understanding the problem, framing the problem, modelling the problem, choosing and explaining relevant goals and constraints and selecting a solution method. Solution analysis concerns choosing impact categories for goals, concretely specifying policy alternatives, predicting impacts of alternatives, valuing impacts of alternatives, and assessing and recommending alternatives. Communication means to convey useful advice to clients (Weimer & Vining, 2011). Similarly, Bardach (2011) pointed out the eightfold path to policy analysis: (1) define the problem, (2) assemble some evidence, (3) construct the alternatives, (4) select the criteria, (5) project the outcomes, (6) confront the trade-offs, (7) decide, and (8) tell your story. Policy analysis relies on rational, systematic analysis, and the process of communication, an essential element of policy analysis, relies on storytelling.

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