Sell your loneliness

Mukbang culture and multisensorial capitalism in South Korea

Authored by: Yeran Kim

Routledge Handbook of Cultural and Creative Industries in Asia

Print publication date:  December  2018
Online publication date:  December  2018

Print ISBN: 9781138959927
eBook ISBN: 9781315660509
Adobe ISBN:


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The dramatic expansion and penetration of social media into each and every part of life has made it possible for anyone who so desires to make the self publicly visible. Innumerable images of the private self have saturated the public space across virtual and actual worlds. In forming great imagery-spaces, ‘being watched’ as well as presenting the self has become a significant kind of ‘work’ in the mediated life world (Andrejevic 2003). The visual features and social implications of the ‘publicly private self’ (Papacharissi 2010), prosperous through social networking such as YouTube, are worth noting in the exploration of the cultural and political meanings of the self and the relations of the private and the public, which seem to have made a radical shift with the expansion of digital network societies. Individual communicative actions of interactivity and interpassivity (Kim, Y. 2015; Zizek 1999) are intertwined in the transformation of the sensorial, affective, and cognitive topology of the private and the public.

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