South Korea’s creative industry markets

Looking beyond 2020 to a rising creative economy

Authored by: Brian Yecies , Aegyung Shim

Routledge Handbook of Cultural and Creative Industries in Asia

Print publication date:  December  2018
Online publication date:  December  2018

Print ISBN: 9781138959927
eBook ISBN: 9781315660509
Adobe ISBN:

10.4324/9781315660509-15

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Abstract

Since the election of President Kim Dae-jung’s government, the transnational dissemination of Korean popular culture, aka the ‘Korean Wave’ (or Hallyu in Korean), has gradually transformed Korea from an Asian backwater into a vibrant, trend-setting, ultra-modern and super-wired society. Through the application and development of ‘soft power’, there has been a transnational ebb and flow of Korean cultural content into the People’s Republic of China (hereafter China), Taiwan, Vietnam, and Japan, among other countries. This expansion of the Korean Wave has invigorated Korea’s key creative industries – including film, television, drama, food, fashion, gaming, and its popular music industry (K-pop).

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