Abstract

In the wake of cultural consumption, Asian television content and consumption have long been subjected to Western influence. In recent decades, however, we have seen the trend of cultural globalization being disrupted by the rise of regional television program exporters in Asia, which includes television stations in Japan, Korea, and Taiwan. The regional flow of televised content along with its consumption also gives rise to emerging culture imaginaries in East Asia. Based on existing studies, in this chapter I identify three trajectories that have gradually emerged side-by-side with the globalization of TV programs in Asia: (1) local program modification or cloning, (2) transnational content transfer, and (3) bordercrossing televised content among Asian countries.