Much ado about halal tourism

Religion, religiosity or none of the above?

Authored by: Omar Moufakkir , Yvette Reisinger , Dhoha AlSaleh

Routledge Handbook on Tourism in the Middle East and North Africa

Print publication date:  December  2018
Online publication date:  December  2018

Print ISBN: 9781138651920
eBook ISBN: 9781315624525
Adobe ISBN:


 Download Chapter



Halal tourism has emerged as a new form of tourism for Muslim tourists. Surprisingly, this form of tourism seems to find a place in all types of tourism, including, for example, religious/Islamic pilgrimage, cruise tourism, city tourism, mass tourism, or tourism in ‘deviant’ destinations. Halal tourism has been reduced to a market supply and demand orientation regardless of the true meaning of the Islamic religion or Muslims’ religiosity. The halal in halal tourism embodies products which are Islamic Sharia compliant, such as halal buffet, halal food, halal swimming pools, halal restaurants, and other halalised consumer corners. While halal tourism has received the attention of academics and practitioners recently, accounts on this form of tourism remains mostly uncritical. This chapter has delved into the task of offering a critical analysis of halal tourism, and its critical idea suggests that halal tourism has nothing to do with Islam but is only a supply and demand idea washed in religion. For halal tourism to exist there must be halal tourists. From this perspective, halal tourists are also tourists englobed in a form of pseudo religion and who buy halal products during their travel to safeguard their Islamic salvation in a worldly society. The chapter introduces the ‘Halal tourism bubble’ to denote this understanding.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.