Fans of Folklore Performances: Identifying a New Relationship Between Communication and Marketing

Authored by: Angela Chang

The Ashgate Research Companion to Fan Cultures

Print publication date:  September  2014
Online publication date:  April  2016

Print ISBN: 9781409455622
eBook ISBN: 9781315612959
Adobe ISBN: 9781317043485

10.4324/9781315612959.ch9

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Abstract

The emergence and development of the performing arts are conditioned by the history, social and cultural environment of their origin. Hokkien opera, also known as Taiwanese opera, originated in Taiwan in the late seventeenth century, flourished in the Fujian province of mainland China and spread as the spoken dialect of the performance language community in Southeast Asia (Singapore and Malaysia). The leading roles in Taiwanese Opera vividly portray both comical and special events from everyday life. As an example of an experiential product, Taiwanese Opera has been one of the most important entertainment forms in early Chinese agricultural communities and in modern society.

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