Fan/Celebrity Interactions and Social Media: Connectivity and Engagement in Lady Gaga Fandom

Authored by: Lucy Bennett

The Ashgate Research Companion to Fan Cultures

Print publication date:  September  2014
Online publication date:  April  2016

Print ISBN: 9781409455622
eBook ISBN: 9781315612959
Adobe ISBN: 9781317043485

10.4324/9781315612959.ch8

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Abstract

With over 41 million followers on Twitter, a fan following on Facebook of over 64 million and a dedicated fan base on YouTube, American recording artist Lady Gaga is a timely exponent of how social media can be used as a tool by modern celebrities to connect and further mobilise their fan base. This chapter explores how Gaga fans, known as Little Monsters, are connecting with the star through social media platforms, and ruminates on how the relationship between fan and celebrity is currently being affected by these new media forms. Building on work by Marwick and boyd (2011), and drawing on an online survey of Gaga fans that received 156 respondents, this chapter seeks to unravel the motivations and aspirations surrounding the online relationship between Gaga and her followers, adding valuably to our understandings of fan/celebrity relations.

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