A critical review of innovation in hospitality marketing

Authored by: Eojina Kim , Liang (Rebecca) Tang , Robert Bosselman

The Routledge Handbook of Hospitality Marketing

Print publication date:  October  2017
Online publication date:  October  2017

Print ISBN: 9781138214668
eBook ISBN: 9781315445526
Adobe ISBN:

10.4324/9781315445526.ch34

 Download Chapter

 

Abstract

As in most industries, innovation is a vital aspect of the hospitality industry and has become increasingly imperative for the marketing practices of this industry over the past decade. Hospitality marketing scholars have acknowledged the need for more research on innovation. In order to provide insights for future research, this chapter summarizes the fundamental concepts and outlines the primary research approaches to innovation by reviewing hospitality and general business literature. The conclusions delineate key topics and identify managerial opportunities and challenges relevant to innovation in hospitality marketing.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.