Morality and Desire

The role of the “Westernized” woman in post-independence Pakistani cinema

Authored by: Sadaf Ahmad

The Postcolonial World

Print publication date:  August  2016
Online publication date:  October  2016

Print ISBN: 9781138778078
eBook ISBN: 9781315297699
Adobe ISBN: 9781315297682


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Jameel, played by actor Waheed Murad and one of the male protagonists of the 1975 hit Mohabbat Zindagee Hai [Love Is Life], sings of his leaving Eastern ways and adopting Western ones as he sings mashraqi rang ko chor kai, maghrabi rang apna liya. 1 He is concerned with his fiancée’s turn to a maghrabi or “Western” 2 lifestyle and this song is a part of his larger mission to cure her of her alleged wayward ways so that she may embody desirable “Eastern” virtues once again.

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