Digital Altruism

It Is Good to Be Good Also in Social Media

Authored by: Andrés del Toro , Purificación Alcaide-Pulido

The Routledge Handbook of Positive Communication

Print publication date:  December  2018
Online publication date:  January  2019

Print ISBN: 9781138633278
eBook ISBN: 9781315207759
Adobe ISBN:

10.4324/9781315207759-32

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Abstract

We witness the rise of what is known as web 2.0, which mainly through social media has been one of the phenomena with the greatest impact in social communication. These social media are now a space for interaction between individuals and interpersonal communication. For this reason, they are places where users cast a personal identity defined by the peculiarities of these environments.

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