Youth Prosumers and Character Strengths

Authored by: Paula Herrero-Diz , Marina Ramos-Serrano , Ashley Woodfall

The Routledge Handbook of Positive Communication

Print publication date:  December  2018
Online publication date:  January  2019

Print ISBN: 9781138633278
eBook ISBN: 9781315207759
Adobe ISBN:


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Current paradigms relating to young people’s participation online break with preconceptions of the individualistic materialist. These new paradigms are recasting young people as digital content creators, or prosumer, who are motivated by a sense of justice and solidarity which they share, from their ideologies, tastes, appearances, values, sexual options, and hobbies to their identities (Reig, 2013). Despite the media’s insistence on portraying younger people as isolated and individualistic members of a “me” generation, what can be observed on the Internet is the emergence of a younger generation who are concerned about the issues that surround them. So, can we talk also about a “we” generation, as opposed to a “me” generation?

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