Abstract

Current paradigms relating to young people’s participation online break with preconceptions of the individualistic materialist. These new paradigms are recasting young people as digital content creators, or prosumer, who are motivated by a sense of justice and solidarity which they share, from their ideologies, tastes, appearances, values, sexual options, and hobbies to their identities (Reig, 2013). Despite the media’s insistence on portraying younger people as isolated and individualistic members of a “me” generation, what can be observed on the Internet is the emergence of a younger generation who are concerned about the issues that surround them. So, can we talk also about a “we” generation, as opposed to a “me” generation?