Socially Responsible Consumption and Happiness

Authored by: Rafael Araque-Padilla , María José Montero-Simó , José Javier Pérez-Barea

The Routledge Handbook of Positive Communication

Print publication date:  December  2018
Online publication date:  January  2019

Print ISBN: 9781138633278
eBook ISBN: 9781315207759
Adobe ISBN:

10.4324/9781315207759-26

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Abstract

At the moment the economic mechanisms impel an excessive consumption that revolves in the here and now, and that has been gradually consolidating in our society of consumption. A belief related to this consumption goes around the happiness that consumption can cause in the consumer. And is that, in the real world, all ideas of happiness end up in a store. Happiness is related both to hedonic well-being and to eudaimonic well-being, and more to the latter. In this sense, what makes us think that this type of consumption without control, based solely on hedonic welfare, is synonymous with happiness?

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