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At the present time, more than 50 percent of the total value of an organization lies in its intangible assets, in contrast to last decades. Companies do not longer compete for financial variables, now they are concerned with the respect, admiration, empathy, and support of those that are key for their survival: their main stakeholders. Leading by the recognition of those people helps companies achieve excellence by including improvement plans based on their stakeholders’ expectations and demands.
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