Rethinking Internal Communication

Building Purpose-Driven Organizations

Authored by: Ángel Alloza Losana , Clara Fontán Gallardo

The Routledge Handbook of Positive Communication

Print publication date:  December  2018
Online publication date:  January  2019

Print ISBN: 9781138633278
eBook ISBN: 9781315207759
Adobe ISBN:

10.4324/9781315207759-24

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Abstract

At the present time, more than 50 percent of the total value of an organization lies in its intangible assets, in contrast to last decades. Companies do not longer compete for financial variables, now they are concerned with the respect, admiration, empathy, and support of those that are key for their survival: their main stakeholders. Leading by the recognition of those people helps companies achieve excellence by including improvement plans based on their stakeholders’ expectations and demands.

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