Eudaimonic Flourishing in Media Consumption

Love, Know, and Experience as a Fan

Authored by: Javier Lozano Delmar , Milagrosa Sánchez-Martín

The Routledge Handbook of Positive Communication

Print publication date:  December  2018
Online publication date:  January  2019

Print ISBN: 9781138633278
eBook ISBN: 9781315207759
Adobe ISBN:


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The aim of this chapter is to approach eudaimonic happiness studies to the consumption of fictional products in cinema and television. As currently established by fandom studies, media fans live a full consumption of their favorite audiovisual content. They are spectators who create a deep emotional and cognitive bond with the product, especially if we compare them to non-fan spectators. For this reason, it is particularly interesting to connect positive communication studies with active audiences or fan studies.

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