Eudaimonic Flourishing in Media Consumption

Love, Know, and Experience as a Fan

Authored by: Javier Lozano Delmar , Milagrosa Sánchez-Martín

The Routledge Handbook of Positive Communication

Print publication date:  December  2018
Online publication date:  January  2019

Print ISBN: 9781138633278
eBook ISBN: 9781315207759
Adobe ISBN:

10.4324/9781315207759-14

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Abstract

The aim of this chapter is to approach eudaimonic happiness studies to the consumption of fictional products in cinema and television. As currently established by fandom studies, media fans live a full consumption of their favorite audiovisual content. They are spectators who create a deep emotional and cognitive bond with the product, especially if we compare them to non-fan spectators. For this reason, it is particularly interesting to connect positive communication studies with active audiences or fan studies.

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