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Handbook of Media Management and Economics

Edited by: Alan B. Albarran , Bozena I. Mierzejewska , Jaemin Jung

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138729292
eBook ISBN: 9781315189918
Adobe ISBN:

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Book description

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Table of contents

Prelims Download PDF
Chapter  1:  Media Management and Economics Research Download PDF
Chapter  2:  Theoretical Approaches in Media Management Research Revised  Download PDF
Chapter  3:  Evolving Research and Theories in Media Economics Download PDF
Chapter  4:  Media Management and Economics Research in Europe Download PDF
Chapter  5:  Media Management and Economics Research in Asia Download PDF
Chapter  6:  Media Management and Economics Research in Latin America Download PDF
Chapter  7:  Human Resource Management in the Media Download PDF
Chapter  8:  Strategic Management Download PDF
Chapter  9:  Issues in Financial Management Download PDF
Chapter  10:  Advertising in Media Management and Economics Download PDF
Chapter  11:  Marketing and Branding Download PDF
Chapter  12:  Media Policy Download PDF
Chapter  13:  Mergers and Acquisitions and Their Performance Download PDF
Chapter  14:  Content/Program Distribution Download PDF
Chapter  15:  Media Innovation Download PDF
Chapter  16:  Media Entrepreneurship Download PDF
Chapter  17:  Social Media Download PDF
Chapter  18:  Mobile Media Download PDF
Chapter  19:  Multiplatform Download PDF
Chapter  20:  Multiplatform Download PDF
Chapter  21:  MEDIA Globalization Download PDF
Chapter  22:  Changes in Journalism in the Digital Age Download PDF
Chapter  23:  Methodological Approaches in Media Management and Economics Download PDF
Chapter  24:  Audience Measurement and Analysis Download PDF
Chapter  25:  The Transformation of Advertising Agencies in a Digital World Download PDF
Chapter  26:  Big Data and Media Management Download PDF
Chapter  27:  Media Management Research in the Twenty-First Century Download PDF
Chapter  28:  Future Directions for Media Economics Research Download PDF
Afterword Download PDF
Index Download PDF
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