Abstract

The chapter is concerned with the characteristics and roles of open-air and covered markets in urban tourist destinations where they often serve as a visitor attraction and amenity. The attributes of various types of market and their appeal to tourists are considered as well as contrasts around the world, illustrated by specific examples from popular cities. Conditions related to the economy, society and culture, and climate all influence markets which are often seen as an embodiment of place by destination marketing organisations and visitors and valued for their perceived authenticity. The sights, sounds and smells of busy marketplaces add to their attractiveness and they provide opportunities to purchase goods and souvenirs of differing sorts, quality and price. While tourists can be a significant source of business for stallholders and markets are regularly highlighted in promotion, there are possible threats from tourism which are also discussed in the chapter. Uncertainties about future prospects are acknowledged, although there is evidence of sustained interest and a rise in popularity of certain forms of markets. They are found to be evolving in accordance with wider social and economic changes, indicative of their dynamism and vibrancy which can enliven cities for the benefit of both local communities and tourists.