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The Routledge Handbook of Tourism Experience Management and Marketing

Edited by: Saurabh Kumar Dixit

Print publication date:  May  2020
Online publication date:  May  2020

Print ISBN: 9780367196783
eBook ISBN: 9780429203916
Adobe ISBN:

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Book description

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents.

Tourism experience drives the contemporary tourist?s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing.

Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Table of contents

Prelims Download PDF
Introduction Download PDF
Chapter  1:  Conceptualizations of tourism experience Download PDF
Chapter  2:  A systematic review of the tourism experience research from 2009 to 2018 Download PDF
Chapter  3:  Key drivers of tourism experience Download PDF
Chapter  4:  Typology of tourism experience Download PDF
Chapter  5:  Customer experience in tourism Download PDF
Chapter  6:  The role and measurement of emotion in tourism experiences Download PDF
Chapter  7:  The essence of memorable experience Download PDF
Chapter  8:  Service employees and customer experience Download PDF
Chapter  9:  Relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and loyalty Download PDF
Chapter  10:  Tourism and the experience economy Download PDF
Chapter  11:  Understanding the experience design process Download PDF
Chapter  12:  Experiential choice in tourism Download PDF
Chapter  13:  The service experiencescape Download PDF
Chapter  14:  Exploring image, perception and motivation in tourism experience Download PDF
Chapter  15:  Learning through extraordinary tourism experiences Download PDF
Chapter  16:  Resident-driven city hospitality design and delivery Download PDF
Chapter  17:  Experiential heritage tourism designing in the United Arab Emirates Download PDF
Chapter  18:  Trends in experience design Download PDF
Chapter  19:  The role of themes and stories in tourism experiences Download PDF
Chapter  20:  Understanding performativity and embodied tourism experiences in animal-based tourism in the Arctic Download PDF
Chapter  21:  Experiential dissonance Download PDF
Chapter  22:  Traditional versus experiential marketing in tourism Download PDF
Chapter  23:  Marketing approach to the tourist experience Download PDF
Chapter  24:  Experiential marketing for tourism destinations Download PDF
Chapter  25:  Relationship marketing Download PDF
Chapter  26:  Interpreting relationships among Oktoberfest tourists’ experiences and perceived value, overall satisfaction and loyalty behaviors for better marketing strategy decisions Download PDF
Chapter  27:  Delivering quality and memorable tourism experience Download PDF
Chapter  28:  Marketing gastronomic tourism experiences Download PDF
Chapter  29:  Managing brand experience and reputation in the hotel business Download PDF
Chapter  30:  Managing service failure and recoveries Download PDF
Chapter  31:  Dark tourism Download PDF
Chapter  32:  Sharing economy and tourism experience Download PDF
Chapter  33:  An exploration of experiential travel behavior during the traveler journey Download PDF
Chapter  34:  Co-construction of the tourist experience via social networking sites Download PDF
Chapter  35:  Technologies for enhancing wine tourism experience Download PDF
Chapter  36:  Pictures, colors and emotions Download PDF
Chapter  37:  Managing tourist experience through social media Download PDF
Chapter  38:  Virtual reality, augmented reality and tourism experience Download PDF
Chapter  39:  Sustainable tourism and the visitor experience Download PDF
Chapter  40:  Rethinking sustainable tourism through identity decomposition Download PDF
Chapter  41:  Developing rural tourism through co-creation of sustainable tourist experiences Download PDF
Chapter  42:  Towards green loyalty Download PDF
Chapter  43:  Guest and host relationship in tourism experience building Download PDF
Chapter  44:  Co-creation of tourism experiences Download PDF
Chapter  45:  Co-creation of tourism experience through service-dominant logic Download PDF
Chapter  46:  Place-based business models of value creation in tourism Download PDF
Chapter  47:  Chinese meaning of face in Arctic Norway Download PDF
Chapter  48:  The emotional labor of the co-created tourism experience Download PDF
Chapter  49:  Tourism experience and destination competitiveness Download PDF
Chapter  50:  Senior tourism and customer experience Download PDF
Chapter  51:  Crisis management and tourism experiences Download PDF
Chapter  52:  Conclusion Download PDF
Index Download PDF
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