Abstract

Building on nearly two decades of experiences in ethnographic filmmaking and distribution, in this chapter I offer some guidance and advice to practicing ethnographic filmmakers for whom showing their films is equally (if not more) important as making them. These best practices are based on my personal experiences as a documentary and ethnographic filmmaker and include strategies that I learned overtime through trial and error, and from my limited experience as co-director of a couple of ethnographic film festivals. That is to say that you (readers of this essay) should take what follows with a grain of salt and be selective about how to promote and distribute your film.